Indie Horror Showcase, Millions Reached

Horror publisher DreadXP planned to debut its Indie Horror Showcase livestream in October, spotlighting upcoming titles from independent developers and publishers. However, organizational restructuring introduced logistical challenges in finalizing the event.

As DreadXP’s longtime PR agency, UberStrategist led a two-month campaign to maximize the showcase’s impact and ensure its partners gained meaningful exposure.

To ensure the Indie Horror Showcase’s success—and increase brand awareness of DreadXP and its titles and position it as a community-centric publisher—we dove deep into this haunting project.

We strengthened the lineup by connecting DreadXP with current UberStrategist clients (Atari, Ziggurat Interactive, Neon Doctrine, and Nightdive Studios), past clients, and industry partners.

Next, we crafted a strategic outreach timeline, announcing the showcase’s livestream date, participating studios, and seven individual game reveals for DreadXP’s featured titles.

The Indie Horror Showcase received over 175 pieces of news across top media outlets, highlighting both the showcase and DreadXP’s title announcements. The Creepshow teaser trailer gained attention from Collider, GameSpot, NPR, ComingSoon, Bloody Disgusting, IGN, and Sector. We also secured additional coverage in Polygon, 4Gamer, GameSpark, and VGTimes.

The showcase captivated an estimated 50,000 live viewers, with post-event trailer views exceeding 3 million. Ultimately, the event thrilled horror fans and media alike, boosting DreadXP's brand and ensuring the showcase would return to haunt audiences again the following year.