Case Study

PR Campaign Secures

News And Reviews for Reimagined Arcade Classic

Atari | Missile Command Recharged | PR
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Atari | Missile Command Recharged | PR

Challenges & Goals

Atari marked the 40th anniversary of its seminal arcade classic Missile Command with the release of Missile Command: Recharged, a reimagined version for iOS and Android. The new title introduced modern design elements and augmented-reality features while preserving the spirit of the 1980 hit.

Atari enlisted UberStrategist to manage a PR campaign that would generate excitement for the relaunch, connect with both nostalgic fans and new mobile players, and secure global media attention across gaming and lifestyle outlets.

Strategic Approach

We partnered with Polygon to exclusively break the news of Missile Command: Recharged. Following that announcement, our team ran a comprehensive preview and review campaign that targeted mobile, core gaming, and lifestyle editors.

This multi-pronged approach ensured the game received broad visibility. Through our outreach, we positioned the title as both a nostalgic revival and a modern mobile experience for today’s audiences.

Results

Reviews for Missile Command: Recharged were overwhelmingly positive, and the campaign achieved a combined estimated reach of more than 1.8 billion. Notable coverage appeared in MSN, IGN, Kotaku, PCMag, Areajugones, Screen Rant, Comic Book, Destructoid, Pocket Gamer, Polygon, and GeekTyrant.

This level of visibility affirmed the enduring appeal of Atari’s arcade legacy and demonstrated the strength of the reimagined title on mobile platforms. The campaign connected the nostalgia of the original with modern audiences and gave Missile Command: Recharged a high-profile launch across global media.

RETRO ARCADE DONE RIGHT

“ ...a wonderfully brisk arcade experience and acts as a template for how other retro arcade games should pursue a rebirth on mobile.”

KEY PR CAMPAIGN WINS

1.8B+

COMBINED ESTIMATED REACH

175+

PIECES OF COVERAGE

20+

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