Reignites Interest and Generates 3,000 Wishlists for RPG Platformer

Apogee Entertainment, a publisher known for retro-inspired indie titles, partnered with UberStrategist to support PR for LUCID, an upcoming RPG platformer. While we had worked with Apogee for over a year, this campaign marked a focused push to build awareness for LUCID during Steam Next Fest. 

The client’s goal was to increase press awareness and drive wishlist growth during Steam Next Fest. Following a demo that had received a lukewarm response, the campaign needed to reintroduce LUCID to the media and highlight demo improvements in a highly competitive festival environment.

To start, we built a targeted media list focused on outlets that had covered similar titles, such as Animal Well, Hollow Knight: Silksong, and Mio: Memories in Orbit. We began outreach well ahead of Steam Next Fest, and positioned the updated demo as an opportunity for press to introduce themselves to the game.

Our team expanded outreach in real time based on coverage trends, identifying additional outlets engaging with comparable titles during the festival. We supported pitching with a media alert announcing Steam Next Fest participation, conducted multiple follow-ups, and leveraged social media relationships to secure placements inroundups and listicles.

The Steam Next Fest campaign secured 40 pieces of coverage, including previews and listicle inclusions from outlets such as Newsweek, Destructoid, Final Weapon, Hey Poor Player, Rogue, Finger Guns, Pixel Byte, and BlessingJrTV (Kinda Funny). The coverage boosted LUCID's visibility during Steam Next Fest and introduced the game to a wider audience.

As a result, LUCID’s wishlist count increased by nearly 3,000 during the event. This growth reflected renewed media and player interest in the title and helped build momentum leading into future campaign beats.