Influencer Marketing Activations

We support a full spectrum of influencer marketing campaigns across gaming, tech, and entertainment. This includes organic outreach for unpaid coverage, paid sponsorships, Twitch Drops campaigns, creator preview programs, unboxing and press kit programs, integrated PR + influencer activations, and large-scale multi-creator campaigns. Whether you need a targeted push with niche creators or a full-funnel strategy with broad reach, we build campaigns tailored to your goals, timeline, and budget.

We are platform-agnostic and talent-agnostic, meaning we do not represent influencers and source creators based solely on relevance—not roster availability. We work with creators across YouTube, Twitch, TikTok, Instagram, and emerging platforms, as well as a wide range of influencer agencies and management groups. Our network spans gaming, tech, entertainment, lifestyle, tabletop, and crossover categories, enabling us to connect your product with creators whose audiences will genuinely care.

Our selection process begins with understanding your genre, target audience, platform, and positioning. We analyze comparable titles, review real-time platform data, and identify creators whose content, tone, and audience align with your goals. We prioritize audience fit over vanity metrics, reviewing each creator’s engagement quality, historical content, authenticity, and brand safety. Every influencer is vetted before outreach, key distribution, or paid negotiations to ensure the best possible match.

Results depend on the type of campaign, the appeal of your product, creator selection, timing, and your level of investment. Organic outreach may generate varying levels of interest based on creator availability and audience fit, while paid campaigns allow us to secure guaranteed content and more predictable outcomes. Our goal is to drive meaningful engagement, not just impressions—ensuring creators produce content that resonates with their communities and supports your broader marketing goals.

We track all content in a shared campaign dashboard that updates in real time. Metrics typically include:

• Total pieces of content
• Views and minutes watched
• Estimated impressions
• Engagement (likes, comments, shares)
• Click-through rates and link performance (when applicable)

Sentiment and audience response These insights help us refine targeting, optimize future outreach, and evaluate campaign ROI with clarity and accuracy.

Yes. We run both organic creator outreach—focused on hands-on access and editorial interest—and paid influencer campaigns, which allow for guaranteed deliverables, coordinated timing, and expanded reach. Many clients choose a hybrid strategy: organic seeding for broad visibility combined with sponsored partnerships for predictable, high-impact content.

Budgets vary widely depending on campaign goals, target platforms, creator size, and content requirements. We work with budgets of all scales and will recommend an approach that maximizes your resources—whether that means targeting micro- and mid-tier creators for cost efficiency or incorporating larger creators for broader reach. During your discovery call, we’ll discuss expectations and outline realistic options based on your goals.

Absolutely. Integrated campaigns often drive the strongest results. We frequently coordinate influencer programs alongside PR beats, announcements, demos, events, and launches. This may include inviting creators to press appointments, coordinating hands-on previews, pairing creator content with media outreach, or supporting event-based activations. Our holistic approach ensures all components of your marketing strategy reinforce one another.