Positively Reframes the Narrative for Tactical FPS

Victura partnered with UberStrategist to support the Command and Control update for Six Days in Fallujah, a tactical first-person shooter based on real accounts from the Second Battle of Fallujah. The update introduced new documentary-style missions and an upgraded AI system to enhance realism and gameplay.

‍

Our goal was to secure meaningful coverage of the update while reinforcing the game’s identity as an authentic military experience. We also aimed to address past criticism and refocus attention on the game’s progress, intent, and ongoing evolution ahead of its 1.0 release.

We took a direct and thoughtful approach to press engagement, starting with outreach to journalists who had previously criticized the game. Our goal was to encourage open dialogue and clarify the game’s intentions.

‍

We arranged in-person meetings between the press and Victura’s CEO at events like gamescom and PAX West, followed by remote discussions. We also supported the update by coordinating outreach around the announcement and release date to ensure continued visibility for the game's development progress.

We secured an exclusive news story with IGN and delivered widespread coverage around the update’s announcement and release date. Outlets included Game Rant, Sportskeeda, Jeux Video, GameStar, PCGamesN, Insider Gaming, VentureBeat, TechRaptor, and more across Tier 1 and Tier 2 media.

‍

In the end, we helped set Six Days in Fallujah on the path toward redemption and understanding after years of criticism — a necessary first step before the 1.0 release. The campaign created a meaningful shift in tone, helping reframe the discussion, clarify intent, and open the door to future coverage.