Connects Swiss Indie Developers with International Media

SwissGames, Pro Helvetia’s initiative supporting Swiss game developers, brought a group of studios to gamescom and needed help reaching journalists beyond its existing network, particularly in North America and the UK. The participating lineup included titles such as Cursed Clouds 64, Ravioli Planet, CASCADE, and The Factory Must Fall.

The goal was to connect developers with media through hands-on demos and interviews that could lead to coverage and greater international visibility. SwissGames also needed experienced on-site PR support to help manage media visits and assist participating studios during the event itself.

We focused pre-event outreach on US and UK journalists attending gamescom, with additional targeting of German media. Across four rounds of appointment pitching, we contacted approximately 218 US and UK media contacts and arranged booth visits that allowed journalists to explore multiple games and meet their developers.

Our support continued on the ground at gamescom, where we helped coordinate scheduled meetings, supported studios and visiting media, and pursued additional opportunities as they emerged. We also prepared a detailed briefing book ahead of the event and handled post-event follow-up and coverage tracking afterward.

We secured nine scheduled appointments across eight outlets, including visits that covered multiple games from the SwissGames lineup. Across the broader gamescom presence, 15 placements across 10 outlets were tracked, along with an additional Instagram post and coverage from outlets including GAMINGBible, Digitec, and Pocket Gamer.

The on-site support also created opportunities beyond the pre-booked schedule, including a 3sat camera crew visit that resulted in footage from the SwissGames booth appearing in its gamescom report. Together, the appointment booking and on-site support gave participating developers more opportunities to engage directly with media and helped extend SwissGames’ international visibility throughout the event.