Impactful Coverage and Recognition

Newly formed publisher Super.com set out to launch its alternate-history tactical RPG, Broken Lines, on PC and Nintendo Switch. The challenge was to highlight the game’s unique narrative on the impact of war while securing coverage for a relatively unknown developer and publisher.

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Our goal was to generate strong awareness in North America, positioning Broken Lines as a standout in the strategy genre.

We developed a multi-month North American PR campaign focused on reinforcing the game’s unique storyline. Our messaging highlighted the emotional and psychological aspects of warfare, ensuring trailers, screenshots, and press releases showcased these elements. Working closely with Super.com, we optimized assets to emphasize the game’s distinct features.

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Beyond PR, we supported Super.com with a fully staffed hospitality suite at PAX East, providing hands-on demos for media and attendees. To make a lasting impression, we created on-brand promotional items for press and players. These efforts generated buzz, secured media coverage, and built meaningful industry connections.

Our strategic PR campaign delivered impressive outcomes. We secured over 130 news stories and 40 positive reviews, with coverage appearing in top-tier publications such as IGN, PC Gamer, Shacknews, VentureBeat, and Forbes.

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The campaign reached an estimated audience of approximately 750 million, significantly amplifying the game's visibility. These results not only met but exceeded the client's goals, establishing Broken Lines as a noteworthy title in the strategy genre and positioning Super.com as a credible publisher in the industry.