Earns Coverage Across Gaming and Technology Media

sqr3lab was preparing to launch subROV: Underwater Discoveries in early access. The ocean exploration simulation was backed by the Schmidt Ocean Institute and the Bermuda Institute of Ocean Sciences, which connected the game to real-world marine science.

The campaign needed to build awareness for the launch while recognizing the organizations supporting the project. It also had to communicate the game’s scientific foundation in a way that would resonate with gaming and technology media.

We worked closely with sqr3lab, the Schmidt Ocean Institute, and the Bermuda Institute of Ocean Sciences to shape a campaign that reflected the game’s scientific connections.

Our team used those partnerships to pursue additional coverage and interview opportunities, while broader outreach supported the early access launch. We also coordinated a giveaway with iGames to extend the campaign’s reach.

We secured coverage from IGN, Playground, Bleeding Cool, Eurogamer Poland, LevelUp, Game Developer, Gaming Deputy, and Sector. In addition, interviews appeared with Gaming.net, 80LV, Games Enquirer, Techstination, Game Luster, and IGN Germany.

The campaign introduced subROV: Underwater Discoveries to audiences across gaming and technology media. It also highlighted the real-world ocean science behind the project and gave the early access launch broader relevance. Together, these efforts established a strong foundation for the game’s continued growth throughout early access.