Indie Point-and-Click as a Must-Play Adventure

Silvernode Games turned to UberStrategist to support the launch of Nine Noir Lives, a witty 2D point-and-click detective game starring a cast of feline sleuths. With its quirky tone and noir-inspired style, the game needed more than a standard PR push—it needed a campaign that could capture its personality.

Our goal was to generate media buzz that matched the game’s charm and humor, positioning Nine Noir Lives as a standout entry in the point-and-click genre.

We developed a playful, personality-driven media campaign centered on the game’s cheeky tone and noir aesthetic. Our team crafted media alerts and press releases that highlighted the humor, characters, and genre appeal of Nine Noir Lives, making sure every touchpoint reflected the game’s distinct voice.

Outreach efforts focused on gaming and entertainment press with an appetite for offbeat, narrative-rich indie titles. Messaging leaned into the witty writing, clever worldbuilding, and unique feline twist.

The campaign helped introduce Nine Noir Lives to a wide cross-section of gaming and entertainment audiences. Notable coverage was secured in top-tier outlets like IGN, Screen Rant, Game Rant, Newsweek, Polygon, and PC Invasion.

By aligning the PR strategy with the game’s wit and noir style, we helped spotlight Nine Noir Lives as a standout in the point-and-click detective genre. The campaign earned strong interest from the media and elevated the game’s visibility with its unique personality and charm.