Delivers Visibility for Co-Op Action-Adventure Sequel

Owlcat Games partnered with UberStrategist to support the launch of Biped 2, a cooperative action-adventure sequel built around shared problem-solving and teamwork. The title would launch on PC and consoles during a highly competitive end-of-year release period, and our campaign to promote it spanned about 5 months.

Several challenges were clear from the outset, including limited editorial bandwidth at year’s end and the fact that sequels of small titles often receive reduced visibility. Despite this, the goal was to secure meaningful launch and review coverage, with a focus on outlets that had covered the original game and priority Metacritic-tracked publications.

Our approach focused on generating as much launch visibility as possible within a compressed and competitive window. We planned to begin the review cycle immediately once the keys became available and to prioritize outreach to outlets familiar with the original game alongside broader review targets.

We worked closely with Owlcat through regular check-ins to maintain transparency around press sentiment and review interest. As the launch approached, our team focused on persistent follow-ups and leveraging existing relationships to secure additional reviews and launch coverage despite limited lead time.

The campaign secured 150 pieces of coverage and achieved visibility across a mix of global gaming outlets. Coverage appeared in publications such as IGN, Nintendo Life, GameSpot, Game Rant, Windows Central, 4Gamer, and VICE, alongside other regional and international press.

In addition to launch coverage, Biped 2 received an impressions-focused feature on Forbes, which extended visibility beyond core gaming media. While review timing and technical stability limited the volume and tone of scored reviews, UberStrategist ensured consistent press engagement throughout the campaign and broad awareness for the title under challenging release conditions.