Gets Critics’ Tails Wagging

As a bold new IP from the legendary Atari, Mr. Run and Jump delivers a vibrant, neon-filled adventure where the titular hero races to rescue his runaway dog, Leap. Atari tapped UberStrategist to craft a PR campaign as dynamic as the game itself.

Over five months, from announcement to post-launch, we needed to position Mr. Run and Jump as a standout platformer, capturing traditional gamers and the broader audience while showcasing Atari’s legacy and innovation in new IP development.

We built a strategy that highlighted Atari’s success with remakes while leveraging developer Graphite Lab’s strong reputation to establish credibility early on.

Recognizing the game’s speedrunning potential, we expanded outreach to non-endemic media and competitive gaming communities, broadening its appeal. Our campaign featured exciting announcements, hands-on previews, and targeted media pitches showcasing Mr. Run and Jump’s fast-paced gameplay, unique art, and engaging mechanics.

Our efforts paid off in leaps and bounds. Within just one week of launch, Mr. Run and Jump secured three platform-specific Metacritic scores. The game also received positive review coverage from top-tier publications like Game Informer, Touch Arcade, App Trigger, IGN Italy, Shacknews, Malditos Nerds, and GameSpew. This robust coverage highlighted the game's unique neon aesthetic and fun platforming mechanics and positioned it as a fresh and noteworthy entry in Atari's lineup.

The five-month campaign boosted the game’s presence in core and non-traditional gaming spaces, showcasing Atari’s ability to capture players with a new IP. Its success set the stage for ongoing post-launch engagement, especially with speedrunning creators.