Buzz for Hardcore Survival Early Access Launch

Original Studios partnered with UberStrategist on a five-month campaign to support the Early Access launch of The Last Plague: Blight. As a debut title from a solo developer, the challenge was building awareness for both the game and its brand.

‍

With a more hardcore, unforgiving approach to survival crafting, the game also had to stand out in a genre often criticized for being repetitive. Our goal was to carve out a space for The Last Plague: Blight by helping press and players see it as authentic, challenging, and worth paying attention to.

We hit the ground running with a curated press list focused on PC survival titles, securing early coverage in PCGamesN within the first month. Throughout the campaign, we pitched fresh angles to position The Last Plague: Blight as a definitive hardcore survival experience—self-aware, punishing, and proudly niche.

‍

Beyond media outreach, we advised on strategic decisions, helping the developer assess the release landscape and choose an ideal Early Access date. We also assisted with trailer production, secured interviews with top-tier outlets, and guided press quote approvals for marketing use.

The campaign earned 25 top-tier placements in outlets such as PC Gamer, Game Rant, FandomWire, and PCGamesN. By consistently pitching new angles and securing thoughtful features, we helped position The Last Plague: Blight as a standout in the hardcore survival space.

‍

Interest grew steadily over the five-month campaign, as the game added 19,000 wishlists (a 35% increase), culminating in a successful Early Access launch. Original Studios expressed their satisfaction with both the results and our collaborative approach throughout the engagement.