Celebrate the Return of a Cult-Classic Action-Adventure Game

Nightdive Studios was preparing to launch Shadow Man: Remastered across PC and consoles. The updated release brought the cult classic 1999 action-adventure game to modern platforms with upgraded visuals and other enhancements.

The campaign needed to reintroduce the franchise to longtime fans, reach new audiences, and generate strong coverage around the multiplatform launch.

Working closely with Nightdive Studios and Shadow Man IP owner Valiant Entertainment, we built the campaign around the franchise’s history and lasting appeal. Our approach highlighted the legacy of the original game and the people who contributed to both the classic release and the new remaster.

We pursued breaking news exclusives, interviews, and review opportunities across gaming, entertainment, and business media. These opportunities gave key contributors a platform to discuss their work and share the story behind the franchise’s return.

We secured breaking news exclusives with Game Informer, USA Today FTW, and GameSpot. Interviews appeared in USA Today FTW, GamesIndustry.biz, CBR, IGN, and VGC. We also obtained predominantly positive reviews from outlets like Nintendo Life, Digital Foundry, and Generación Xbox.

The strong mix of news, interviews, and reviews introduced Shadow Man: Remastered to a new generation and reconnected the game with longtime fans. Our outreach celebrated the franchise’s legacy and delivered substantial visibility for its return across modern platforms.