Praise for Culture-Rich Action Adventure

SuperGG engaged UberStrategist to support the multi-platform launch of Raji: An Ancient Epic, a spiritual action-adventure set in ancient India. The game drew on Hindu mythology and epics to offer a setting and story rarely seen in mainstream titles.

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Our task was to secure widespread international coverage that celebrated the game’s cultural roots while appealing to global audiences. The campaign needed to capture media interest by blending the game’s cultural roots with its appeal to a broad player base.

We developed a global PR campaign positioning Raji as both a thrilling action adventure and a culturally significant title inspired by Hindu mythology. The messaging focused on its engaging storytelling, striking visuals, and dynamic combat.

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Our team prepared and distributed targeted press releases, media alerts, and interview pitches to gaming and entertainment outlets worldwide. We also led dedicated preview outreach ahead of the launch and a robust review cycle to maintain strong post-release coverage.

The campaign generated over 500 pieces of coverage, including 100 in major international outlets. Reviews appeared in Kotaku, Polygon, Eurogamer, and GameSpot, with the latter calling the game “endearing” and “gorgeous,” with “pleasantly complex” combat that rewarded thoughtful play and encouraged exploration.

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This extensive media attention positioned Raji: An Ancient Epic as a standout indie release in a competitive market. Outlets praised its heartfelt approach, artistic ambition, and distinctive setting, highlighting it as a rare example of engaging, culturally rich storytelling in modern games that resonated with audiences worldwide.