Takes Unknown Game to 50,000 Wishlists

MY.GAMES enlisted UberStrategist to announce Chains of Lukomorye, a narrative-driven action-adventure from the new studio Forge Ahead Games. Set in a fantastical world on the brink of collapse, the game blended shooter mechanics with themes of love, grief, and free will.

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The project’s biggest hurdle was its anonymity. Both the studio and the game were unknown, so the publisher needed to build recognition quickly. The goal for our 6-week campaign was to generate enough awareness to drive Steam Wishlists and prove early audience interest in the title.

We began with a research-heavy approach, mapping media that had covered comparable titles like Remnant 2 and Elden Ring. The aim was to position Chains of Lukomorye as a bold new entry for fans of narrative-rich action-adventure games.

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Our team executed targeted outreach about two weeks before the announcement. This included a major exclusive reveal with Game Informer alongside pitches to a curated list of outlets. Despite delays in asset approvals, we adapted quickly and worked down to the wire to deliver accurate, timely information to the press.

The campaign moved Chains of Lukomorye from obscurity to prominence as we secured the exclusive reveal with Game Informer and coverage in top-tier outlets, including IGN, Eurogamer, PCGamesN, Rock Paper Shotgun, VGTimes, and Bleeding Cool. This wave of attention created immediate traction for the new IP.

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That traction translated directly into Wishlists. The game rose from zero wishlists at announcement to more than 50,000 in only a few weeks. By more than doubling the client’s target, the campaign confirmed player demand and established Chains of Lukomorye as a title to watch in the action-adventure space.