Drives Global Attention for Watcher of Realms Crossover

Moonton was preparing to announce the official Watcher of Realms x Assassin’s Creed crossover for its role-playing strategy game Watcher of Realms. The studio came to UberStrategist for a focused one-month PR campaign built around the collaboration’s announcement and launch.

‍A key objective was to secure an exclusive announcement trailer placement with IGN, followed by broader syndicated coverage across major gaming outlets. Because there was no guarantee IGN would accept the exclusive, we needed a strong pitch, as well as a fallback plan to ensure the crossover still reached a wide media audience.

We crafted a targeted pitch to IGN that led with the strength of the two IPs, the significance of the crossover, and its likely appeal to both Watcher of Realms and Assassin’s Creed audiences. The pitch included key exclusive details designed to make the announcement especially compelling to IGN.

After securing interest, we negotiated a timed exclusivity window for the announcement. Once that window ended, we distributed the news more broadly to extend the story across additional gaming media.

We achieved Moonton’s primary goal by securing the exclusive announcement trailer placement with IGN. The trailer appeared on IGN’s main site and was also syndicated across the official IGN and GameTrailers YouTube channels, with additional placements from IGN India, IGN Germany, and IGN Africa.

The broader outreach also secured global coverage from outlets including GameRant, Pocket Gamer, ScreenRant, MMOs.com, InvenGlobal, Comic Book Resources, and Games.gg. By pairing a high-profile exclusive with broader global outreach, we turned the crossover announcement into an impressive media moment for Watcher of Realms.