Generates Renewed Coverage for Railway Management RTS

Minakata Dynamics was preparing to bring RAILGRADE to Steam after its earlier release on Nintendo Switch and PC through the Epic Games Store. The railway management game already had a positive reputation, but the studio had only a short window to build awareness around the new platform launch.

The campaign focused on driving Steam wishlists and generating renewed media interest. New features gave us a timely reason to reintroduce the game to press and highlight what made the Steam release worth revisiting.

We built a short, focused PR campaign around the Steam launch and the game’s new content. Our messaging emphasized RAILGRADE’s distinctive railway management gameplay, strong existing reception, and updates for the new release.

Our team distributed launch materials, conducted targeted outreach, and pursued opinion and review coverage with media interested in strategy, simulation, and PC games. The campaign concentrated activity around the limited pre-launch window to maximize attention ahead of release.

We secured coverage from outlets including Game*Spark and PlayGround, along with positive opinion and review pieces from PC Gamer, TouchArcade, GameGrin, and SteamDeckHQ.

The media response gave RAILGRADE strong visibility around its Steam debut and reinforced the positive reputation it had built through earlier releases. Our focused outreach helped Minakata Dynamics turn a short launch window into meaningful coverage for the game’s arrival on Steam.