Expanded Global Reach in Early Access

After working with UberStrategist on Ships At Sea’s announcement, Misc Games returned to secure similar results for the Early Access launch.

The Norwegian studio faced challenges reaching a Western audience. Our three-month campaign aimed to expand their global reach, securing Tier 1 press coverage in Europe and North America to spotlight the studio and generate excitement for Ships At Sea.

Our goal for Misc Games was to create an impactful marketing strategy using effective PR tactics for the Early Access launch.

Ships At Sea’s simulation angle allowed us to target a broader audience. We selected media outlets that reached fans of nautical simulations and immersive open-world games.

To expand beyond typical press coverage, we arranged developer interviews with top media and video game outlets, enabling Misc Games to connect directly with players.

Our campaign helped a small studio garner over 1.81 billion estimated impressions from outlets such as IGN, Daily Motion, MSN, and Kotaku. Notably, we published both the gameplay trailer and the official Early Access launch trailer on IGN.com. Combined with hundreds of pieces of coverage, this generated massive publicity before the launch.

Misc Games considers UberStrategist a strategic partner for their studio. With two successful collaborations under their belt, they’ve expressed interest in working with us later on to support the game’s full launch.