Build Awareness for Innovative Handheld Console

CubiOS Inc., creator of the WOWCube Entertainment System, engaged UberStrategist to support a sponsored influencer campaign promoting the handheld WOWCube console ahead of the holiday season. The twistable gaming device features eight cube modules with interactive screens designed for games, widgets, and educational experiences.

The client’s primary objective during our five-month campaign was to drive strong click-through performance through YouTube influencer partnerships. The campaign required careful planning to meet strict CPM targets and creator budget guidelines while still identifying partners capable of generating meaningful engagement.

We focused outreach on YouTube creators producing gaming, technology, and gadget-focused content that aligned with the WOWCube Entertainment System. We sourced partners through talent agencies and existing creator relationships, negotiated rates within the client’s CPM and budget framework, and coordinated approvals before finalizing sponsored placements.

We also coordinated closely with the client to ensure influencers could feature the device in hands-on content once units became available. As the campaign progressed, we expanded our search to include additional creators and identified CES-attending influencers who could showcase WOWCube during the event.

We secured partnerships with 34 influencers during the campaign, including a limited test run of TikTok creators through the TikTok One platform. Together, the influencer content generated more than 2.7 million impressions on YouTube and an additional 37,000 on TikTok.

Several creators delivered strong individual performances, including Extra History, TronicsFix, Shane Starnes, and CJKnowsTech, whose CES coverage extended visibility for WOWCube. The campaign achieved broad reach across gaming and technology audiences while maintaining efficient creator spending well below the client’s per-influencer budget.