Helps Indie Studio Build Early Community Presence

FricknFrack Games launched ToolCity, a mobile puzzle title that takes players through colorful neighborhoods as they solve challenges and uncover the stories behind each tool. 

UberStrategist was engaged to design a small organic influencer campaign and provide strategic marketing guidance. The studio wanted to amplify the game’s release and build momentum through influencer and community-driven strategies.

We identified a select group of Twitch and YouTube influencers who could highlight ToolCity’s unique characters, puzzle mechanics, and overarching story. By focusing on creators whose audiences valued story-driven puzzle experiences, the campaign ensured that content felt relevant and engaging.

Alongside influencer outreach, our team provided FricknFrack Games with schedules, templates, and tailored recommendations to build their social media presence. We also collaborated on pre-existing assets and descriptions and offered insights into trailer creation.

The campaign brought together five influencers whose content generated an estimated 250,000 impressions. While small in scale, the creators were the right fit for ToolCity and helped the game connect with puzzle fans who aligned with its story and mechanics.

Beyond the content itself, our support provided FricknFrack Games with a clear framework for ongoing marketing. With social media schedules and templates in place, stronger in-game descriptions, and a more compelling trailer, the studio was equipped with tools to grow its audience and sustain momentum.