Awareness for Survivorman Across Gaming and Lifestyle Media

Cream Digital partnered with UberStrategist to support PR for Survivorman VR: The Descent, an official virtual reality experience based on Les Stroud’s hit survival series. The campaign focused on the PlayStation VR2 and Steam VR launch and aimed to introduce the game to both gaming and lifestyle media.

The client’s goal was to generate global coverage and highlight Les Stroud’s involvement as a core part of the experience. This required positioning the game as an authentic extension of the Survivorman brand while reaching audiences across VR, gaming, and outdoor lifestyle outlets.

We developed a launch campaign that emphasized authenticity, VR immersion, and Les Stroud’s direct involvement. We began with a release date announcement supported by targeted pre-seeding to ensure strong visibility across VR and gaming media.

Our team supported the launch with press releases, review outreach, and interview pitching across gaming, VR, and lifestyle outlets. We secured interviews with Les Stroud and coordinated trailer placements with high-visibility partners to expand reach and reinforce the connection between the game and the original series.

The campaign secured 68 pieces of coverage, including placements in IGN, GameSpot, Game Rant, Men’s Journal, and Bleeding Cool. This coverage introduced Survivorman VR: The Descent to a broad audience across gaming, VR, and lifestyle media.

We also secured multiple interviews with Les Stroud and high-visibility trailer placements with IGN, IGN VR YouTube, and GameTrailers, which expanded awareness beyond traditional gaming audiences. The campaign successfully highlighted the game’s authenticity and established strong visibility at launch across key markets.