EXCITEMENT FOR BLOODRAYNE’S REVIVED SERIES

The BloodRayne series first launched more than a decade ago, earning critical praise and commercial success for its action-horror style. Now, Ziggurat Interactive was preparing to relaunch the series for modern PCs and consoles.

To support the relaunch, Ziggurat partnered with UberStrategist. We aimed to create excitement around the new releases and remind audiences why BloodRayne became a cult favorite in the first place.

We unveiled the relaunch of BloodRayne 1 & 2: Terminal Cut with an announcement designed to reignite excitement among longtime fans and attract new players. To sustain interest leading up to the launch, we released new game assets to maintain visibility and keep the media engaged.

We also issued platform-specific announcements to capture the attention of players across PC and console audiences. Each update helped keep the momentum strong and ensured the relaunch stayed top of mind with both the press and consumers.

The campaign generated strong media attention for BloodRayne 1 & 2: Terminal Cut, resulting in over 230 pieces of coverage. Top-tier outlets featured the launch on their sites, including IGN, GamesRadar+, Game Informer, Shacknews, Bleeding Cool, and Bloody Disgusting.

Our PR support helped get people talking about the relaunch, which drove renewed interest in the franchise and introduced BloodRayne to a new gaming audience. The beloved classic was successfully revived for modern platforms, and the campaign helped reestablish BloodRayne as a standout title in the action-horror genre.