PLAION | Floodland | PR - Case Study, UberStrategist

Challenges & Goals

PLAION enlisted UberStrategist to support the North American launch campaign for Floodland on behalf of publisher Ravenscourt and developer Vile Monarch. The survival simulation and city-builder explores the aftermath of a climate disaster and the difficult choices involved in rebuilding society.

Our goal was to build awareness for the game, generate strong editorial coverage, and maintain momentum throughout the campaign. Floodland’s climate-focused premise also created opportunities to reach audiences beyond traditional gaming media.

Strategic Approach

We structured the campaign around three key phases: Steam Next Fest, an extensive preview cycle, and launch. Our team used targeted outreach to promote each phase and highlight the game’s survival systems, city-building mechanics, and climate crisis themes.

We also developed interview and feature opportunities with climate scientist John Englander, who advised on the game’s go-to-market strategy. His expertise gave media a way to explore the real-world issues behind Floodland and supported deeper stories beyond standard game coverage.

Results

We secured news, previews, reviews, and features across a wide variety of North American media. Coverage appeared in outlets like Bloomberg, Inside Climate News, PC Gamer, Rock Paper Shotgun, Screen Rant, GamesRadar+, TheGamer, Sportskeeda, TechRaptor, ClutchPoints, GameSkinny, and CGMagazine.

The combination of traditional game coverage and climate-focused features helped Floodland reach both gaming and broader news audiences. Our phased campaign sustained attention from Steam Next Fest through launch and gave the game’s timely subject matter a prominent role in the media story.

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MORE THAN A CITY-BUILDER

“[Floodland] has a message, an intriguing hook, and puts as much emphasis on the actual construction as it does on how you deal with the people within it.”