Global Exposure and Media Impact

Following its acquisition of new development studio River End Games, publisher Nordcurrent Labs enlisted UberStrategist’s services to promote the studio’s ambitious stealth adventure game, Eriksholm: The Stolen Dream.

Our four-month PR and paid media campaign aimed to announce the game at a major online industry showcase during the summer, maximizing visibility and positioning the release for success.

To secure a coveted showcase slot for Eriksholm: The Stolen Dream's announcement, we crafted a compelling submission that made the game stand out among other titles vying for limited spots in top-tier showcases.

Our messaging highlighted key selling points and the River End Games team’s pedigree, paired with eye-catching assets like encrypted b-roll, screenshots, design documentation, a press release, and a game build. To increase our chances, we started pitching months in advance.

Our efforts secured interest from the Future Game Show Summer Showcase, which featured the Eriksholm: The Stolen Dream announcement trailer.

We negotiated commercial trailer placement pricing and secured value adds, including pre-roll ads on GamesRadar.com, a full-page ad in PC Gamer, and a Steam wishlist push.

We also garnered global coverage from outlets like IGN, Playground, Eurogamer, 3D Juegos, and 4Gamer, boosting visibility and setting the game up for a successful release.