Reignites Media Interest in Ambitious Action RPG

NEKCOM, a Chinese game studio, was preparing to reintroduce SHOWA AMERICAN STORY, an ambitious action RPG set in an alternate United States shaped by Japanese culture. After a significant period of limited communication, the studio wanted its gamescom appearance to put the game back in front of the media and restart momentum ahead of launch.

The four-month gamescom campaign focused on generating strong attention around the re-reveal and securing press appointments for hands-on demos and interviews. It also served as the starting point for a broader PR effort that would continue beyond the event and support the game through release.

We looked back at the game’s original announcement and worked closely with NEKCOM to develop messaging that stayed true to the developer’s vision. Our approach brought together the game’s strongest selling points and its unusual mix of themes and inspirations so the media could quickly understand what made SHOWA AMERICAN STORY distinctive.

For gamescom, we prepared a re-reveal announcement to support the game’s Opening Night Live appearance and pre-seeded the news and trailer with select Tier 1 media. We also coordinated with publisher 4Divinity and its PR agency to book press appointments for NEKCOM at gamescom, prepared preview materials for attendees, and arranged follow-up interviews for journalists who had additional questions or could not attend their appointments.

The Opening Night Live re-reveal generated dozens of articles, which immediately put SHOWA AMERICAN STORY back on the media radar after its extended quiet period. gamescom outreach also produced 20 features from outlets such as IGN, Game Informer, Push Square, Insider Gaming, and Denfaminico Gamer.

Hands-on sentiment was predominantly positive, with journalists responding well to the game’s unusual themes and action-focused gameplay. The strong re-reveal and event coverage gave NEKCOM renewed momentum for SHOWA AMERICAN STORY and a solid foundation for the broader PR campaign that would carry the game toward launch.