Case Study

Cute’N’Cozy PR Campaign Secures

Massive Results for Indie Launch

Mooncube Games | Spirit City | PR
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Mooncube Games | Spirit City | PR

Challenges & Goals

Mooncube Games aimed to replicate the success of YouTube sensation "Lofi Girl" with their indie project Spirit City: Lofi Sessions, a gamified productivity tool offering a cozy, immersive experience.

The challenge was to build buzz and media attention before launch, positioning Spirit City as a must-have for Lofi fans and newcomers. Mooncube enlisted UberStrategist for a 2-month campaign to ensure a successful launch and strong early sales.

Strategic Approach

Our strategy highlighted Spirit City’s charming "Spirit" characters, cozy setting, and innovative approach to productivity, capturing the essence of Lofi Girl while introducing new elements for a broad audience.

We executed a multi-faceted campaign with targeted media outreach, influencer partnerships, and creative content. By leveraging the Lofi Girl fanbase and engaging productivity enthusiasts, we ensured Spirit City: Lofi Sessions stood out in the crowded cozy game market.

Results

UberStrategist’s campaign was a huge success. Spirit City: Lofi Sessions garnered extensive coverage from major outlets like IGN, PC Gamer, GameRant, Screen Rant, GameSpot, and The Washington Post. The game quickly captured attention, earning praise for its design and gameplay.

The buzz led to immediate commercial success, with 40,000 copies sold in the first four days. Strong early sales and positive reception solidified the game’s position as a standout in the productivity and gaming space, demonstrating our ability to drive impactful results and exceed client expectations.

HERE TO BOOST YOUR MARKETING EFFORTS

"Working with UberStrategist was amazing. They helped us generate press and reach people we couldn’t have on our own. If you’re looking for a boost to your marketing efforts, I couldn’t recommend UberStrategist more!"

Keith Ebanks | Mooncube Games

KEY PR CAMPAIGN WINS

86

PIECES OF COVERAGE

12.6B

COMBINED ESTIMATED REACH

36

PIECES OF TIER 1 COVERAGE
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