Sustains Visibility and Tier 1 Interest for Creature-Taming Survival Game

Long-term client Gameforge, a German publisher best known for multiplayer games and Asian MMOs, brought us in to support the announcement and ongoing pre-launch promotion of Under a Rock, a creature-taming survival game. The project represented a notable departure from Gameforge’s usual portfolio and entered a survival market with plenty of established competition.

Over our three-year campaign, we aimed to steadily build awareness and interest in the game without exhausting its strongest talking points too early. That has required a long-term approach capable of supporting multiple pre-launch beats and keeping media engaged as development progresses.

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We began by giving Under a Rock a high-profile reveal at PC Gaming Show: Most Wanted, which established a strong foundation for the campaign. From there, we built an ongoing outreach strategy around newsworthy developments such as major development milestones, wishlist growth, and playtest opportunities.

Our messaging has consistently emphasized the game’s scale, production value, and combination of creature taming with survival gameplay. Because the campaign has spanned several years before release, we have also had to carefully pace what we reveal and ensure each new beat gives media a fresh reason to revisit the game without giving away too much too soon.

We have secured dozens of pieces of Tier 1 coverage across multiple campaign phases, including IGN, GamesRadar+, PC Gamer, Eurogamer, Famitsu, Automaton, 3DJuegos, GameSpark, Gaming Bible, Vice, 4Gamer, ComicBook, and Notebookcheck. That continued interest has helped establish recurring coverage from major outlets rather than relying on a single announcement spike.

Under a Rock has surpassed 400,000 wishlists to date, and the campaign has built significant pre-launch visibility for a title well outside Gameforge’s traditional niche. The sustained media attention gives the game a strong base to build on as development and promotion continue.