Builds Press Visibility for PC and Mobile Strategy Game

Solid Clouds, a small Icelandic studio, partnered with UberStrategist to support Starborne: Frontiers, a multiplatform strategy title on PC and mobile that blends autobattler systems with squad-based tactics. The studio wanted to raise the game’s profile by promoting a major expansion and winter event to gaming and mobile press.

Because Starborne: Frontiers had already been released, the challenge was to generate fresh media interest in the new expansion and seasonal event. UberStrategist was engaged for a one-month campaign to secure coverage, build a stronger press foundation, and drive more players to the game.

Our strategy focused on quickly and clearly bringing the press up to speed. We worked with Solid Clouds to develop a concise factsheet that explained the game’s core hook, progression systems, and update cadence in an editor-friendly format. This ensured Starborne: Frontiers could be understood immediately, even by outlets unfamiliar with the title.

We also built a targeted list of strategy and mobile-focused media and prioritized one-to-one pitching with top outlets to generate longer-term interest beyond the campaign window. Alongside the distribution of the main update news, we pursued interview opportunities to deepen coverage and support the studio’s visibility as it continued to build the game’s audience.

The campaign generated 21 pieces of media coverage tied to the expansion and winter event, including placements in outlets such as Pocket Gamer and Bleeding Cool, as well as strong Tier 2 press like Droid Gamers, Gamers Heroes, and Massively Overpowered. This coverage provided meaningful visibility for the update during a short engagement period.

UberStrategist also secured two interview opportunities with Terra and GamersHeroes for the studio to pursue after our short campaign ended. Together, the media push gave Solid Clouds a valuable platform for future content updates and demonstrated that Starborne: Frontiers could earn attention from high-quality media outlets.