Builds Positive Buzz for Indie Action-Comedy Film

The team behind the film Wild Boys had already launched the indie action-comedy on Amazon Prime, Google Play, YouTube Movies, and Tubi, but the film still needed a stronger media push to help it break through. They partnered with UberStrategist for a short PR campaign aimed at turning a hidden gem into the kind of cult favorite viewers discover and recommend to others.

Because Wild Boys was a smaller independent film, the challenge was to find outlets that would give it serious attention and connect with its offbeat personality. We focused on creating a story around the film that could appeal to movie, entertainment, pop culture, and mainstream media.

We positioned Wild Boys around familiarity and nostalgia, with messaging that framed it as a film audiences may not know yet but could quickly become enthusiastic about. That approach gave us a distinct angle for introducing the movie to press.

Our team announced the release with a press release, then followed with targeted review and interview outreach. We concentrated on enthusiast and entertainment media that were open to discovering smaller films with strong character and personality.

We secured release coverage from major outlets including IGN, along with placements through Dailymotion via 80PoundMedia and Rumble via Black Box Movie Trailers. The campaign also generated positive reviews from indie entertainment outlets including Kinema.sk, LifeIsXbox.eu, and Cerebral Overload. Cerebral Overload also hosted a podcast interview with the team and distributed it across its site and podcast platforms, including Apple Podcasts and Spotify. 

Every outlet that reviewed the film responded positively, which gave Wild Boys credible third-party validation and helped the movie reach new audiences after launch. The campaign gave a smaller independent film a much larger media footprint and helped Wild Boys move beyond simple availability on streaming platforms into a broader entertainment conversation.