Builds Confidence Around Leadership Change With Exclusive Coverage and Interviews

Universally Speaking, an industry-leading game services provider specializing in quality assurance and localization, was preparing to announce Andrew Brown as its new CEO. The company brought in UberStrategist to help shape the messaging around the leadership change and present the transition in a clear, positive way.

Our primary goals for this campaign were to introduce Brown to the industry, reinforce confidence in the company’s direction, and create meaningful opportunities for media to engage. With a limited engagement window, we knew the announcement needed to make an immediate and credible impact.

We developed a focused executive communications strategy built around the CEO announcement and follow-up media opportunities. Our team refined the messaging, pursued an exclusive announcement, and arranged interviews with targeted industry outlets.

We also analyzed Universally Speaking’s LinkedIn presence, provided recommendations for improvement, and optimized several LinkedIn posts to support the leadership announcement across the company’s owned channels.

We secured an exclusive announcement with GamesIndustry.biz and interviews with 80LV, Game Developer, and VentureBeat. Additional coverage appeared in outlets including Tech Tribune and Game News 24, which expanded the announcement’s visibility across the games industry, gaming, and mainstream media.

The campaign gave Universally Speaking a strong platform to introduce its new CEO and communicate the leadership transition with clarity and credibility. It also ensured the company’s media outreach and LinkedIn presence worked together to support a consistent message.