CAMPAIGN SPARKS BUZZ WITH TECH AND GAMING MEDIA

After a long quiet period, Shadow—a cloud computing company known for its “Windows Gaming PC in the Cloud” platform—was ready to relaunch. The company planned to introduce an upgraded version of its SHADOW gaming service alongside new business tools.

UberStrategist was brought on to support this global relaunch with a regional PR campaign focused on North America and the UK. The goal was to generate excitement, secure top-tier media coverage, and reestablish Shadow’s reputation in the gaming and tech space.

We partnered with Shadow’s European PR agency to plan a cohesive relaunch campaign to build buzz around the SHADOW Power Upgrade.

Our approach included exclusive story pitching, gamescom appointment booking, and virtual previews with hands-on access. Outreach targeted key gaming and tech media, with messaging centered on Shadow’s upgraded performance, accessibility, and unique value for cloud gaming audiences.

The campaign secured 45 pieces of media coverage, including top publications like IGN, GameSpot, TechRadar, PCMag, and The Verge. Outlets covering the relaunch praised both the performance and potential of the SHADOW Power Upgrade.

Our efforts reintroduced Shadow to a global audience, positioning the platform as a leading solution in the evolving cloud gaming space. The high-quality coverage—paired with strong interest from both press and consumers—marked a successful return to the spotlight for the Shadow brand.