Elevates MAJOR Sandbox–HSBC Partnership

The Sandbox, a leading decentralized metaverse platform, partnered with HSBC in a groundbreaking move that made HSBC the first major financial service provider to enter the metaverse.

For strategic support, The Sandbox turned to UberStrategist to lead B2B PR around the announcement and generate media coverage that would resonate with business, tech, and finance decision-makers, particularly in the UK, where HSBC is located.

We crafted tailored pitches focused on the significance of HSBC’s move into the metaverse, positioning it as a bold step for the financial industry. Our team conducted focused outreach to UK and global media, prioritizing business, tech, and innovation writers with a proven interest in Web3 developments.

With a tight timeline, we leveraged our experience from a previous high-profile Sandbox campaign to target top-tier publications and generate fast, widespread visibility.

The campaign secured 78 media placements across a wide range of mainstream and vertical outlets. Coverage highlights included Bloomberg, Yahoo News, Hypebeast, and FX Empire, which helped to amplify the announcement far beyond the blockchain and gaming press.

This high-impact campaign positioned The Sandbox’s partnership with HSBC as a historic first and a signal of growing institutional interest in Web3. The story generated global momentum and reinforced The Sandbox’s reputation as a leader in metaverse innovation.