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MetaverseME is building a digital ecosystem that lets users create and customize a digital self—called a “ME!”—and take that identity into social and 3D experiences. To succeed, the company needed to educate a broad audience unfamiliar with metaverse concepts.
The team turned to UberStrategist to help explain their platform and boost confidence among potential users. Our goal was to create accessible, engaging blog content that would demystify complex topics and position MetaverseME as a thought leader in the space.
Our strategy was to use the blog to boost readers’ confidence and knowledge of the Metaverse and prime them to explore MetaverseME’s products with excitement. We worked with their content team to develop a blog strategy focused on education and SEO performance.
To deliver value and boost discoverability, we treated each post as an “educational booklet”—structured, easy to follow, and edited for accessibility. The content answered real user questions, supported social media engagement, and positioned MetaverseME as a credible source on complex digital topics.
Over six months, MetaverseME went from ranking for just two keywords to 83—clear evidence that the blog content was helping increase discoverability. We created 15 educational booklets, and the site saw steady growth in organic traffic as a result of the consistent content.
The client was thrilled to have a content partner that integrated easily into their team and delivered high-quality work. The blog series fulfilled its purpose by giving MetaverseME content to make the metaverse more approachable, engage their audience on social media, and improve their website SEO.
“We are very pleased that for us, UberStrategist is more like an extension of our internal marketing team than an external agency. They are fully integrated into our workflow and provide efficient and amazingly valuable support in high-key content creation.”
Kate Slizh | MetaverseME
