Interest in Innovative COVID-19 Tech

In response to the COVID-19 pandemic and its severe impact on New York City, New Jersey-based custom PC builder MAINGEAR pivoted a portion of its manufacturing capacity to produce emergency ventilators, the MAINGEAR LIV. With early prototypes already in use on critical care patients in Europe and fast-track FDA approval underway in the U.S., MAINGEAR needed a strategic PR campaign to announce this initiative.

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Our goal was to drive widespread media attention to MAINGEAR’s efforts, positioning the company as an innovative and socially responsible brand while making sure the LIV emergency ventilator received critical visibility.

We collaborated with MAINGEAR to craft a compelling narrative that highlighted their rapid shift from PC manufacturing to medical equipment production. To maximize impact, we secured an exclusive with The Verge to break the story, ensuring high-profile visibility from the start.

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Following the announcement, we conducted targeted media outreach across technology, business, and mainstream news outlets. By emphasizing MAINGEAR’s engineering expertise and commitment to aiding frontline workers, we positioned the company as a key player in the pandemic response.

The campaign generated immediate and widespread media attention, securing coverage in top-tier outlets including Fox News Radio, Engadget, Gizmodo, Business Insider, The Verge, Forbes, IEEE Spectrum, and MSN.

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By amplifying MAINGEAR’s story across technology, business, and mainstream media, the campaign successfully positioned the company as an innovative leader that quickly adapted to meet a global crisis. The overwhelmingly positive coverage reinforced MAINGEAR’s reputation and demonstrated the real-world impact of its efforts.