Holiday Season Buzz for PC Gaming Tech

Mad Catz, a newly revived peripheral brand, enlisted UberStrategist to support the launch of the Saitek Heavy Equipment Precision Control System (HEPCS) for Farming Simulator on PC. With the holiday season approaching, the goal was to position the HEPCS as a must-have accessory for simulation gamers.

Beyond traditional gaming media, we aimed to expand awareness among agricultural communities and educational institutions, reinforcing the controller’s benefits over standard mouse-and-keyboard gameplay.

We crafted a multi-faceted outreach campaign, emphasizing how the HEPCS offers enhanced immersion and precision in Farming Simulator. Our review program bundled the hardware with the game during review seeding to ensure a seamless hands-on experience for media and influencers.

In addition to securing key product reviews with gaming editors, we extended the campaign beyond gaming press. For example, we supported Mad Catz at one of the largest U.S. farming expos and engaged with agricultural universities and Future Farmers of America to foster strategic partnerships and broaden the product’s reach.

Our campaign generated 21 standalone product reviews and secured placements for Mad Catz, Tritton, and Saitek products across 42 holiday gift guides. Notable coverage included features in Polygon, Kotaku, IGN, Ten Ton Hammer, Vice/Motherboard, Boy’s Life Magazine, and YouTube creator TheDevilDogGamer.

By tapping into both gaming and agricultural communities, the campaign successfully positioned the HEPCS as an essential tool for Farming Simulator enthusiasts, increasing brand visibility and consumer interest in Mad Catz’s return to the market.