Builds Visibility for Publisher’s Debut Game Portfolio

Humble Bundle partnered with UberStrategist to support the launch of its new publishing division and introduce its first slate of indie titles. The campaign included A Hat in Time, Disco Elysium (then known as No Truce with the Furies), Aegis Defenders, Staxel, and Keyboard Sports.

As Humble Bundle entered game publishing, the objective was to establish credibility with gaming media while generating awareness across multiple titles at different stages of development.

We developed individual PR strategies for each title while maintaining a unified approach that introduced Humble Bundle as a serious new game publisher. Our team coordinated preview campaigns, review programs, and ongoing media outreach tailored to each game's audience and launch timeline.

Beyond traditional media outreach, we organized more than 100 combined press and influencer appointments across gamescom and PAX West. We also managed the staggered launch campaign for A Hat in Time, maintaining consistent media engagement from preview coverage through reviews and release.

We secured extensive coverage across the publishing portfolio, including showcase coverage from gamescom and PAX West, and widespread preview and review coverage for A Hat in Time. Highlights included IGN, GameSpot, Game Informer, Polygon, Metro UK, Eurogamer, JeuxVideo, PlayStation Lifestyle, Rock Paper Shotgun, and Jim Sterling.

The campaign successfully introduced Humble Bundle as a new publisher while generating sustained visibility for its debut lineup. A Hat in Time launched with substantial editorial support despite a crowded holiday release window. The campaign gave Humble Bundle's publishing label a strong debut and created momentum for its future portfolio.