Global Mainstream and Business Coverage for NFT Metaverse Launch

Crypto Blockchain Industries (CBI), led by former Atari CEO Fred Chesnais, partnered with UberStrategist to support the unveiling of AlphaVerse, a metaverse hub project. The launch was anchored by a collaboration with David Guetta and his United at Home charity, featuring a music-focused NFT drop tied to the platform.

The client’s goal was to generate awareness while introducing a complex concept to a broad audience. This required clear messaging and targeted outreach to ensure the project and its partnership were understood and covered effectively.

We developed a targeted outreach strategy that focused on blockchain, music, and mainstream media, aligning messaging with each audience. We positioned the NFT drop and David Guetta collaboration as a central hook to make the announcement more accessible and relevant.

Our team supported the launch with press outreach and interview pitching to offer the client opportunities to further explain the project and its technology to media who were unfamiliar with the topic. We maintained consistent follow-ups to secure coverage and reinforce visibility across both industries.

The campaign secured 61 pieces of global news coverage, including placements in outlets such as Reuters, Tom’s Hardware, Euronext, and Business Tech. This coverage established AlphaVerse’s presence across key industries and brought the project into wider media awareness at launch.

The outreach generated strong awareness for the project and its NFT collaboration and helped communicate a complex concept through a recognizable partnership. Overall, the campaign delivered a strong launch moment for AlphaVerse and established a foundation for continued visibility as the project develops.