Improves Engagement and Boosts Growth for Atari Brand Channels

Atari partnered with UberStrategist to manage its brand social media presence across Facebook, Twitter, and Instagram. The campaign supported a wide range of initiatives, including game releases, hardware products, and blockchain-related projects.

The client’s goal was to improve audience engagement and elevate overall sentiment across its social channels. With a community that had seen limited moderation, the campaign required consistent content, active management, and direct interaction to rebuild trust and create a more positive environment.

We developed a structured content approach that highlighted game announcements, product updates, tradeshow appearances, and brand moments. We focused on creating regular, engaging posts that encouraged interaction and kept the community informed.

Our team actively managed community engagement across all platforms, responding to messages, moderating discussions, and maintaining a consistent brand voice. We also worked to improve the quality of interactions by addressing spam, misinformation, and disruptive behavior.

The campaign drove significant growth across Atari’s social channels, including an increase of over 52,000 Instagram followers and more than 26,000 Twitter followers. Consistent content and active engagement helped expand the brand’s reach and reconnect with its audience.

Community management efforts transformed the overall quality of Atari’s social platforms. Regular moderation and direct interaction reduced spam and negative behavior, improved sentiment, and strengthened relationships with fans, partners, and stakeholders.