PR Campaign’s Impactful Role in Its Launch

Visually dazzling and steeped in classic tube shooter nostalgia, Akka Arrh is the latest psychedelic creation from legendary designer Jeff Minter. As Minter returned to Atari, this was a unique chance to bridge past and present, appealing to both modern players and retro gaming fans.

Atari enlisted UberStrategist to promote Akka Arrh, aiming to introduce Minter’s work to a new generation while reigniting passion in the retro community. Over a three-month campaign, we spotlighted the game’s frenetic, mind-bending gameplay and Minter’s signature style.

Our strategy leveraged Jeff Minter’s allure, positioning him as a living legend whose latest creation deserved attention. We secured exclusive interviews and hands-on gameplay sessions with Minter for key media outlets, creating compelling storytelling opportunities around him and the game.

Our outreach program targeted mainstream gaming publications, niche retro gaming communities, and influencers. We highlighted Akka Arrh’s distinctive art style, psychedelic visuals, and fast-paced gameplay to generate excitement and ensure coverage, ranging from news and reviews to in-depth previews, features, and video content with top influencers.

The campaign was a resounding success, sparking widespread media interest and securing hundreds of pieces of coverage across various platforms. Akka Arrh launched to overwhelming critical acclaim, earning the coveted “Eurogamer Essential” badge of honor and securing extensive features in top-tier publications such as Metro, Game Informer, Forbes, Nintendo Life, Hardcore Gamer, and Push Square.

Atari expressed that the success of this campaign far exceeded their expectations. As a result, the publisher was able to pursue new deals with other legacy developers from its roster of classic titles.