Strong Interest Across Twitch and YouTube

Neon Doctrine partnered with UberStrategist to support the launch of Yuppie Psycho: Executive Edition, a stylish survival horror game with a dark sense of humor. With only one month to work with, the challenge was to quickly boost visibility and generate strong interest around the release.

We were tasked with delivering a focused, high-impact organic influencer campaign that would connect the game with the right players and drive rapid buzz across Twitch and YouTube.

Our team built a curated list of content creators known for their love of survival, horror, and narrative-driven titles. We pitched the game directly to these creators, encouraging them to request a key through a dedicated form.

Those who expressed interest received access to Yuppie Psycho: Executive Edition and shared their gameplay organically across their channels. This approach ensured authentic engagement from interested creators while keeping the campaign cost-effective.

The campaign sparked strong interest among both creators and viewers, generating over one million impressions in just one month. Content appeared across Twitch and YouTube, with influencers highlighting gameplay and sharing their reactions with engaged audiences.

By connecting the game with the right creators, we helped Yuppie Psycho: Executive Edition reach a genre-aligned audience and generate meaningful buzz. The campaign delivered fast, cost-effective results and helped amplify awareness at a critical launch moment.