KICK and One True King (OTK) Strike Content Partnership to Produce Premium Livestreamed Events

Austin, Texas (June 12, 2025) | Today, global livestreaming platform KICK Studios partners with digital media collective One True King (OTK) to slate 10 high-end livestreamed events throughout the year. The inaugural event to kick off the partnership, Project OTK, is set for Friday, June 13, featuring appearances from some of the most-watched streamers in the world. As creator-first innovators, KICK and OTK will centralize their resources to develop and produce a slate of high-end livestreamed events highlighting OTK’s roster of established and emerging lifestyle, gaming, and esports streamers. The partnership raises the bar on interactive live content with creator roasts, themed viewer challenges, an elevated version of OTK’s wildly popular Game Day tournament, and more. The events will roll out over the next year and will be hosted on KICK, which boasts 57 million active users and over 4 billion total hours watched since launching in 2022.

The inaugural event, KICK Studios Presents: Project OTK, is set for Friday, June 13 at 9/8c, featuring appearances from some of the most watched streamers in the world including Nmplol, Sodapoppin, and Esfand. The celebration will take place in Austin, Texas (where OTK is headquartered) and will livestream exclusively on kick.com/otk.

This monumental KICK-OTK deal marks the opening of KICK Studios, which will equip creators of all sizes with the production and marketing resources necessary to bring their original show concepts to life on the KICK platform. With the core objective of uplifting authentic creator content, KICK Studios is ushering in a new era in entertainment.

“OTK has long been a leader in digital media innovation and an incubator for some of the best casual gaming and lifestyle talent. We’re thrilled to join forces with them to propel livestream content to the forefront of entertainment media under our KICK Studios banner. Authentic in-real-time content, organic must-see moments for viewers, and undeniable growth for creators—that’s the future,” comments Akhil Sarin, CMO of KICK.

“In livestreaming, authenticity is king. When KICK explained the vision behind their new studio project, we knew this opportunity was precisely what we had been looking for; an audience-first partner willing to just let OTK be OTK, hair down and all. We’re excited to elevate our streamers in an unprecedented way and deliver on OTK’s founding vision: to create the greatest livestreamed content in the world,” shares Tips Out, CEO of OTK.

A full press kit, including logos and key art, can be found here: https://uberstrategist.link/press-kit-KICK-OTK.

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About KICK

Kick.com is a live-streaming platform hosting all types of entertainment content and broadcasts. Kick aims to give power and revenue back to content creators, events, and sports rightsholders, helping them with the right tools and income split to monetise and grow their audiences.

About One True King

One True King (OTK) is an award-winning media company focusing on daily gaming content and pushing the boundaries of livestreaming. OTK produces industry-leading live game shows, tournaments, IRL (In Real Life) streams, and podcasts, all tailored to millennial and Gen Z internet natives. OTK reaches over 38 million followers across social platforms globally and amasses tens of millions of hours watched every month.

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PRESS CONTACT
‍Jordanne Laurito and Brooke Nicholson
UberStrategist Inc.
‍pr@uberstrategist.com
‍1-646-844-8388