Publicity, Marketing, and High-Value Introductions for the Video Game Industry.
prefix \ˈü-bər, ˈue-bər\
– being a superlative example of its kind or class
noun strat·e·gist \ˈstra-tə-jist\
– a person who is skilled in making plans for achieving a goal
We create profitable relationships through public relations, marketing, and high-value introductions.
ÜberStrategist is a boutique consulting firm based in Raleigh, North Carolina. We pride ourselves in providing members of the entertainment and technology industries with strategic advice, supported by pragmatic, results-oriented actions.
Our team has obtained significant positive press attention, dramatically grown social media, and delivered customer-pleasing marketing for over 100 video game titles, eSports organizations, hardware and accessory companies, startups, crowdfunding campaigns and not-for-profits.
We go beyond PR and become part of your team, bringing our passion for connecting great games to those that love them.
Leveraging social media, live streamers, public shows, trade shows, and more, we know how to get you noticed and will help you zero in on the most effective channels.
We help international companies navigate the cultural nuances and relative complexities of the North American market. Complementing this experience, we bring a vast network of seasoned partners, advisers and service providers, able to help you tackle any go-to-market challenge.
With over 20+ years’ global experience marketing, promoting, licensing and publishing video games, we’ve made a lot of friends. Join us!
We’ve conceived and brokered $10+ million in reciprocal marketing partnerships and executed mutually- beneficial sponsorships with fashion, music, technology, entertainment, sports and big box retail brands.
(Value received, not cost paid.)
Sample selection of major outlets where we achieved client coverage during the past ~12 months.
We are a great team and play very nicely with others.
Principal & Founder
With over 100 published titles on PC, console, handheld and mobile, Mario is a video game PR, marketing, licensing and sales management executive with over 20+ years experience, during which he helped generate over $50 million in revenue. He is the founder and face of our company.
Public Relations & Marketing Manager
A passionate horror video game blogger turned PR pro after a successful internship at Sandbox Strategies. CJ has been writing about video games and securing favorable coverage for clients since 2009.
Ted has over 15 years in the game industry, having worked on PR and online outreach for PC, console and mobile products. He has worked on products from publishers and developers, large and small, including Microsoft, Sony, EA, and Disney.
Social Media Coordinator
While Jerrod is a quickly-growing social media maven for our company, he also works extensively in AI and combat model design, and produces mobile and PC titles, with a strong background in QA.
Graphics & Marketing
Sara is a multi-media pro with over ten years in marketing, game design and creative arts. From online, print, and video, to branding, game UI, content, and web design, Sara has top-notch skills and endless creative energy.
Graphics & Marketing
A graphic artist and UI/UX designer with 15+ years experience, Eric knows you can’t judge a book by its cover, but it’s better to have a great cover. He’s worked on many games, including GTR2 and EA’s Need for Speed series as well as the Dark Tonic indie game label.
Production & Game Design
A video game production consultant, Mike has an exceptional background in game design, production, monetization and QA. He’s led work on all major platforms including on an International Mobile Game Award nominee and Best Overall Digital Game awarded by Meaningful Play.
Here are some of the amazing clients we’ve had the opportunity to work with. Let’s explore how we can deliver amazing results on your behalf as well.
“Mario has a deep understanding of clients’ needs, and does a fabulous job at matching partners together for projects that maximize resources and visibility for everyone involved.”
Director of Event Sponsorships, Twitch
“Mario and his team have been invaluable in increasing our visibility in the highly competitive PC gaming industry through high-impact PR coverage, opening partnership doors, significantly bolstering our social media presence, and all around being a trusted and well-connected partner that fully integrates with our marketing team. We typically forget he’s a consultant.”
COO, Xotic PC
“In the twenty years I have been in advertising, I have rarely come across anyone better at marketing. I highly recommend his ability, creativity and energy.”
President, Fearless Media
“Mario is a value add across the board. His PR experience and contacts allow him to open doors and get things done at a pace that matches any startup. Mario was able to get an amazing amount of coverage in gaming, eSports, mainstream, consumer and tech outlets, along with handling interviews, speaking engagement requests and industry event participation. He continuously goes above and beyond what is expected and educates everyone around him with a humble exuberance.”